Search Engine Optimization

Idbra

• Jul 30, 2024

Search Engine Optimization or SEO, represents the tool for acquiring natural or organic traffic, that is to say traffic coming from search engines, such as Google, Bing and Yahoo mainly.

This traffic does not include paid Google ads – Google Ads (SEA), but only so-called “organic” or “natural” results.

SEO is therefore a lever that can quickly prove to be very profitable if it is correctly optimized since it does not depend on a budget to be invested at time T.

It is in the development and construction of this SEO strategy that our agency intervenes.

Our SEO agency of certified experts optimizes the pages of your sites for search engines (SEO).

We optimize:

Your website: by improving your ranking in search engine results and giving more visibility to your brand or products.

Your presence on Google Maps (Local SEO): we see you first and therefore, we click more often to request your services.

Optimize your SEO and increase your turnover and your reputation!

Our SEO services :

• Complete SEO audit: It is important to understand the strengths and weaknesses of your site. With an SEO Audit, everything is put into view in order to appear on the Google home page of your prospects and customers! The audit is sent as a PDF document then a virtual meeting of 30 to 60 minutes to explain to you concretely what needs to be done, and which projects to prioritize!
• SEO optimization of the website: a set of techniques aimed at improving the ranking of a website in search engine results.
  • hn tags (Heading Tags)

Title tags (h1, h2, h3, etc.) structure the content of a web page. They are essential for SEO because they help search engines understand the hierarchy of information.

• Title

The title tag defines the title of the web page, which appears in search engine results and on the browser tab. A good title should be unique, descriptive, and contain the main keywords.

• Meta Description

The meta description tag provides a concise summary of the page. Although it is not a direct ranking factor, a good description can improve the click-through rate (CTR) from search results.

• Google Analytics (G-Analytics)

Google Analytics is a tool that tracks and analyzes traffic on a website. It provides information about visitors, such as their behavior, where they come from, the most visited pages, etc. This data is essential for adjusting and improving SEO strategies.

• Semantic Web

The semantic web involves the use of structured data (such as schemas) to help search engines better understand the content of a page.

• Google Search Console (GSC)

Google Search Console is a tool from Google that helps monitor, maintain, and improve a site’s presence in Google search results. It provides reports on search performance, crawl errors, internal and external links, and search queries.

• SEO Content Creation: This process involves creating relevant, high-quality content that is optimized for search engines while meeting user needs and expectations.
  • Keyword Research
  • Content Planning
  • Optimized Content Writing
  • On-Page Optimization
  • Writing blog posts with relevant keywords
  • Creating Google My Business posts
• Local SEO Package : Designed to improve a business’s visibility in geolocated search results, which is crucial for attracting local customers.
  • Creating and optimizing your business on Google Maps & Google Map Enterprise